PURO GIOIELLO VELVET LIPSTICK

From the union of the iconic Puro lipstick range - a byword for colour and treatment - and Collistar’s “sensational” Gioiello lipstick comes Puro Gioiello Velvet Lipstick: the new daily beauty icon created to celebrate every facet of your personality, enhancing your lips with a touch of velvet-finish colour.
With its light, ultra-sensory texture, Puro Gioiello cocoons lips in an impalpable, comforting film, leaving them soft and smooth.
What makes it so irresistible? Its incredible smoothness, the creamiest of soft-tone pigments that blend in perfectly with the lips, and its light, buildable cover: every shade adapts to your complexion while highlighting the natural colour of your lips, without weighing them down.
What makes the formula truly unique is a blend of Aglianico Grape extract, a natural, sustainable Italian active to hydrate and smooth, plus Pink Peppercorn extract to target the skin’s microcirculation, improving and enhancing your lips’ natural pinkness, day after day.
Available in 16 soft-tone shades, ranging across neutral, warm and cool hues, Puro Gioiello Velvet Lipstick goes on quickly and precisely and adapts to all complexions, offering delicate, muted colours you can build with every coat. The contemporary, refillable design makes it a stylish accessory brimming with both glamor and sustainability, enabling you to keep your “Jewel” forever simply by replacing the refill.

PROVEN EFFICACY*
Clinical tests*:
• +24% INSTANT HYDRATION after 15 minutes
• 60% NATURALLY MORE COLOURED LIPS after just 1h
• +16% GRADUALLY HYDRATED, NOURISHED LIPS
*Clinical-instrumental test involving 20 women after 15 mins, 1H and 28 days

Women who have tried the lipstick confirm it**:
• 100% EVEN COLOUR AFTER A SINGLE COAT
• 90% COMFORT FOR UP TO 6H
• 85% SENSORY TEXTURE even after 6H
** Self-assessment test carried out by 20 women after 30 mins, 1H, 6H and 28 days; % of participants who agree with the statement.

DERMATOLOGICALLY TESTED | LIP TOLERABILITY TESTED | NICKEL CONTROLLED*
*nickel <0.001%

You can apply your take-everywhere “Gioiello” in two different ways, depending on your preferred result:
• for a traditional, blurred effect, apply the lipstick over the lips, adding a second coat depending on the cover and intensity you require;
• for an even more natural “soft-blurred” effect, tap the lipstick lightly over the lips with your fingertips, then even out the colour to cover the lips

Rotate the bottom to open the lipstick and then pull the cap upwards. Let the lipstick texture to flow over the lips.

Product safety information