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Made in Italy, innovative and always at the forefront of the research field, for 14 years Collistar has been the best-selling cosmetics brand in perfumeries*. An exceptional result, the fruit of a scientific approach and use of high technology, combined with an all-Italian passion for creativity, quality and beauty and a constant attention to price, that make it a top-end brand that is extremely affordable. Collistar was founded in Milan in 1983 as the cosmetics division of a leading Italian pharmaceutical company and soon became an extremely successful international “beauty brand”. The consolidation of this position came in 2003, when it became leader of the global beauty market, a position that it has maintained for over 14 consecutive years. Guided from the outset by the strategic vision of Daniela Sacerdote, over the years it has become the brand we are all familiar with: characterized by a strong dedication to beauty and, at the same time, characterized by a fundamental component of scientific innovation. Collistar products are sold all around the world: in Italy the brand is stocked by approximately 2500 perfumeries and all department stores and abroad it is sold in over 3000 retail outlets. Today, after over 30 years, Collistar continues to build on its relationship with consumers, who love it and choose it every day because of the unique attention the brand dedicates to their needs, according to which it develops products with a high content of creativity each and every day. Those who buy Collistar do not simply buy a product or service. They embrace its philosophy. They enter the world it make possible. *TNS/NPD Data, Prestige perfumery –Prestige brands - Total Beauty
The secret underlying Collistar’s success is its unique philosophy combining the highest product quality with a competitive price for the perfumery. The awareness that quality and efficacy are the result of hefty investments into research and scientific and cosmetic innovation is what has pushed the company in this direction and continues to guide its commitment to developing its formulae entirely in Italy. Innovation that often becomes revolution, when it proposes completely unprecedented formulae and products that had never been developed before and that make it the emblem of Italian beauty in the cosmetics sector, a field that has always been dominated by the multinational beauty giants. However, there is more to it than this. The extreme attention to quality has grown over the years together with a special care concerning the sensory and aesthetic content of its products. Thanks to its increasingly tactile and evanescent textures and increasingly exclusive and well-designed packaging, these products have gradually become authentic objects of desire, an expression of style, elegance and taste that are typically Italian.
Collistar products started to be appreciated by foreign markets in 1997, the year in which the brand debuted in Europe and, subsequently, the Middle and Far East: an empowering adventure and a value rewarded by success that climaxed with its arrival in China in 2012. This was followed by South America, where the brand is distributed in large international retail chains, the most exclusive department stores and travel retail outlets. The brand’s conquest of Europe continues steadily. 2011 saw the opening of Collistar Nederland BV, the first branch in Holland, with over 700 retailers, and in 2013 the brand debuted in Germany. Collistar is now present in over 40 countries, where its winning philosophy continues to meet with the public’s approval. Russia is its second most important market, after Italy, with over 700 retailers, followed by Holland, Spain, Germany and Poland. Collistar is also present in the domestic and international duty-free market, where it enjoys excellent results.
One of the brand’s fundamental levers of success is communication, which is fundamental for the sale of products that are such an intimate part of people’s everyday life. Collistar was the first to use editorial type press campaigns, with adverts whose style and content are similar to those of articles dedicated to beauty. Collistar was also one of the first manufacturers of cosmetics sold in perfumeries to advertise its products in radio commercials, a medium in which it still concentrates significant investments. The golden rule the company applies in its commercials is clarity of language; Collistar products are always advertised with their price along with a concise description of their characteristics.
Ever attentive to interpreting and anticipating market demands, Collistar was one of the first cosmetics companies to make full use of the Internet, when in 1995 it launched a website containing all the information, prices and characteristics of its products. Collistar.it has followed the evolution of technology and is now a contemporary and interactive website that can also be browsed using smart phones and tablets. Some 5 Beauty Web Awards have been awarded to the brand’s online style: In 2008, in the Top Design category for the best graphic design and browsing experience In 2010, the Top Interactivity category for the variety of its services and interactivity In 2012, 2013 and 2014 as best Consumer website, the most popular website with Internet users
The very best, not merely as regards quality and research, but also and above all in innovation. This is one of the essential approaches from which Collistar has always drawn inspiration and on the basis of which it has created formulae and compounds, many of which are considered revolutionary, and redefined entire product categories. To name just a few examples, Bronzing Powder – which Collistar was the first to market in a compact rather than powder form – Supertanning Water – which pioneered the sunscreen spray trend – Talasso-Scrub - the first scrub with sea salts and essential oils – the first anti-cellulite products in single-dose capsules and Super-Concentrated Night Treatment – developed specially to fight cellulite even at night-time and Magic Drops – the first ultra-fast self-tanning product marketed with a drop counter. Thanks to its vocation for innovation, Collistar was the first manufacturer in the world to exhibit one of its products in a museum: in 1991, the Leonardo da Vinci Permanent Exhibition of Technological Innovation in the Museum of Science and Technology in Milan exhibited its Super-hydrating Nourishing Compact Cream, because of its highly innovative formula.
In 2014 Collistar launched a project that is first and foremost a positive message for the made in Italy sector, a celebration of the stunning beauty of its lands, its boundless millenary culture, the know-how of its talents, its creativity and passion. More than ever before, with this project, Collistar promotes the use in its products of Italian ingredients, one of the brand’s distinguishing features. This involves sponsoring research in partnership with the University of Siena, in order to develop active ingredients contained in plants that are native to Italy. A new method for the Italian prestige perfumery sector which, for the first time, is committed to promoting the country’s excellent products. Collistar declares its love for the ‘bel paese’ with a new line of products: a special collection incorporating the high-quality ingredients that can be found in Italy, exclusive starting materials from which it is possible to extract valuable active ingredients for skincare. The “Ti Amo Italia” project also sees a singular and unique fusion of different worlds, a fatal attraction that in 2014 led to the creation of a make-up capsule collection, whose packaging was designed by the iconic style of Antonio Marras, Italian fashion pioneer. After fashion, it was time for design: a partnership with Kartell was launched in the following year: for the first time, a beauty brand and design brand have joined forces to create a make-up collection. 2016 is the year of the most unexpected partnership: Collistar and Fiat 500, two flagships of the Made in Italy brand, come together to form Ti Amo 500, an iconic and elegant make – up collection, which captures the unmistakable style and flare of the two brands.
Just a few years after its debut on the beauty market, Collistar had already become an authoritative world-class brand with expertise in all areas of the cosmetic field. Skincare and body care for both male and female users, sunscreens and tanning products, make-up, hair treatments, fragrances, aromatherapy wellness products and dietary supplements, there is no area to which the Italian company has not turned its hand, often arriving ahead of its competitors. Its approach to beauty has involved an inquisitive and highly innovative view, drawing on progress in different sectors to be applied to cosmetics. Collistar has drawn on the spa, hammam, geothermal institute, beauty therapy centers and cosmetic surgery worlds to create, through virtuous osmosis, some of its most successful products: exclusive treatments previously used only by expert staff and transformed into an essential part of daily beauty routines. Created to relive the sensations of a spa in the comfort of one’s home. 30 years later, the Italian company’s vocation to perfection remains the same. Whatever the terrain to be explored, every Collistar product combines hi-tech research with a profoundly Italian heart.