PURO GIOIELLO VELVET LIPSTICK

From the union of the iconic lipsticks in the Puro line—synonymous with color and care—and Collistar’s “sensational” Gioiello lipstick, Puro Gioiello Velvet Lipstick is born: the new icon of everyday beauty designed to enhance every nuance of your personality, highlighting your lips with a touch of color and a velvet finish.

Thanks to its lightweight and ultra-sensory texture, Puro Gioiello envelops the lips in an impalpable, comfortable film, leaving them soft and smooth.

What makes it irresistible? Its extremely smooth glide, combined with the creaminess of the soft-tone pigments that blend perfectly onto the lips, and its light, buildable coverage: each shade adapts to your skin tone and enhances your natural lip color without weighing them down.

What makes the formula unique is the combination of Aglianico grape extract—an Italian active ingredient with moisturizing and smoothing properties—with pink pepper berry extract, which stimulates skin microcirculation, improving and enhancing the lips’ rosy hue day after day.

Available in 16 soft-tone shades—ranging from neutral to warm and cool tones—Puro Gioiello Velvet Lipstick allows for quick and precise application and suits every skin tone, offering soft, delicate colors that can be intensified with each swipe. With its contemporary, refillable design, it’s a stylish accessory that combines glamour and sustainability, allowing you to keep your “Gioiello” forever by simply replacing the refill.

PROVEN EFFECTIVENESS*

Clinical results*:

• +24% IMMEDIATE HYDRATION after 15 minutes

• 60% MORE NATURALLY COLORFUL LIPS after just 1 hour

• +16% PROGRESSIVELY HYDRATED AND NOURISHED LIPS

*Instrumental clinical test on 20 women after 15 min, after 1 hour, and after 28 days

Women who tried the lipstick confirm**:

• 100% EVEN COLOR WITH THE FIRST APPLICATION

• 90% COMFORT FOR UP TO 6 HOURS

• 85% LUXURIOUS TEXTURE even after 6 hours

** Self-assessment test conducted on 20 women after 30 minutes, after 1 hour, after 6 hours, and after 28 days; % of participants who agreed with the statement.

DERMATOLOGICALLY TESTED | TESTED FOR LIP TOLERABILITY | NICKEL-CONTROLLED*

*nickel <0.001%

You can apply your take-everywhere “Gioiello” in two different ways, depending on your preferred result:
• for a traditional, blurred effect, apply the lipstick over the lips, adding a second coat depending on the cover and intensity you require;
• for an even more natural “soft-blurred” effect, tap the lipstick lightly over the lips with your fingertips, then even out the colour to cover the lips

Rotate the bottom to open the lipstick and then pull the cap upwards. Let the lipstick texture to flow over the lips.

Product safety information