Collistar came into being as the cosmetic division of an important Italian pharmaceutical company. In 1982, after some difficult years, the leadership of Collistar was entrusted to Daniela Sacerdote who, after guiding Collistar to its present success, remains at its head today. A positive phase of development and growth started when Daniela Sacerdote took over the reins of the company and culminated in 2003 when Collistar reached the

This leadership was consolidated over the years with a new and important goal attained in 2006: absolute leadership not only in Global Beauté, but also in each of the two segments, Make-Up and Treatment.The exceptional trend of growth and the positioning of Collistar on the cosmetic market in recent years have made its case history the object of study in many marketing and business strategy courses.

(*NPD Beauty Trend data first half of 2008 - by pieces - Italian Selective Perfumery - Selective Brands)

Collistar has developed by remaining faithful to its philosophy to combine an “attractive” price which is absolutely competitive for the Perfumery channel where it operates with a very high quality and effectiveness of products due to:
- the result of the most advanced cosmetic and dermatological research
- formulated with scientific rigour
- carefully tested and subjected to the most stringent tests of quality and effectiveness
- innovative both in their formulation and packaging.

Collistar products are sold exclusively in the selective Perfumery channel. The brand is present today in about 2,500 perfumeries and in the La Rinascente and Coin department stores in Italy and in more than 2,500 points of sale abroad.

Limoni Perfumery in Slovenia and SaSa Perfumery in Hong Kong

Collistar has been present for several years in a number of countries with growing success. Exports began in some European countries and then gradually expanded outside Europe to the Middle East and recently the Far East. Collistar products are currently exported to about 40 countries. The channel of reference abroad is also Selective Perfumeries, particularly the major international chains and the most prestigious department stores. It is significant that abroad, the results are also spread over all the segments, reconfirming the brand’s appeal of “Total Beauty”.
In some countries, Collistar has already reached significant positions in terms of market share and brand awareness and in the near future we are expecting further strong expansion. Sales have also recently begun in the Travel Retail channel with immediate excellent results.